"The best sales conversations don't convert people. They call people in & build relationships over a lifetime."
Is This You?
You're great at what you do. Selling it is another story.
You didn't start your business to become a salesperson. And yet here you are, knowing that *how* money flows in is relianty entirely on you selling it. You *do* know that, right?
You've built your business on word of mouth and a few well-timed posts, but "big money" has always felt out of reach, or like a fluke. You don't know how to "turn the taps on" for yourself, and wouldn't know where to look when things aren't working.
When something difficult happens in the world (or in your own life) you go quiet. You tell yourself it's insensitive and not the right time to sell. Always.
You've looked at what so many coaches do online for visibility and felt disdain. It feels like it cheapens what you do. That's not you. You refuse to become that. (Secretly, you think you're above it.)
You know you have something genuinely powerful to offer. The idea of reducing it to a pitch or handling objections makes your skin crawl.
You're watching others grow bigger and bigger, and a part of you knows you're worthy of that too. You're holding back on what you're putting out there, and it feels like it gets swallowed in a sea of algorithmic dancing monkey behaviour.
You don't want to DM-pitch strangers, manufacture scarcity, or share a screen shot of your stripe account. You just want people to say yes because it's right and have it work. (Yes, it's still possible).
The Good news is
You're not avoiding "sales". You're avoiding the version of it you've been taught.
Every sales training you've encountered has been built on the same premise: move the person from one stage to the next before they change their mind. Handle their objections. Close before they close the door. Always be closing! RAAAR! The fortune is in the follow up!
No wonder it feels gross. Most of it is so outdated - invented before we had the internet - and gets taken too literally.
Sales is not a result. It's a skill that gets a result.
A skill that starts long before there's anything to buy, is transferrable across industries, doesn't matter where your leads come from, and makes you a more influential person in general.
Ethical selling is something entirely different. It starts with curiosity and authenticity. It requires compassion and problem solving and telling the truth. It lives in genuine connection and restraint. It ends with a person feeling more clear than when they started – whether they buy or not.
And when you sell that way, there's no pressure or convincing. Selling is something you wake up and can't wait to do, becuse it feels like a natural extension of who you are.
That's the skill. And it's completely learnable.
What You'll Walk Away With
A sales process you're proud of, and a skill you can rely on and systemise for the rest of your career.
01
Clarity on the Entire Journey
You'll know exactly where you and your potential customers are at any stage of the buying process — from first contact (or even before) to signed contract — what to do at each stage, and how to move things forward without ever pushing or badgering. Most people think selling is one moment in time. But selling is happening at every touchpoint.
02
Your Own Written Sales Process
A process so clearly articulated - tailored precisely to your business, your offers, your clients, your values - you could hand it to a future sales team and trust them to act with your level of integrity, and get the results too.
03
Confidence at Every Stage
No more hiding. No more freezing when someone hesitates or gets uncomfortable. No more awkward silences after you say the price. You'll know what to do, not do, say and not say — even selling one-to-many.
04
The Identity Shift
You'll stop seeing yourself as someone who has to sell and start seeing yourself as someone who calls people toward their own transformation, goals, impact, vision, and future. Different energy and conversation entirely. One that - dare I say - you'll both be excited about.
05
More Money. Less Hiding.
When selling feels right, you enjoy it. When you enjoy it, you do it consistently. When you do it consistently, your income grows. This is the most direct path between where you are and where you want to be. It can't be avoided, so you might as well find a way forward you genuinely love.
06
The Gross Feeling? Gone.
You'll understand exactly why ethical sales works differently — and you'll have the framework to stay on the right side of it, without compromise. The secret bonus here, is long-standing lifetime relationships that lead to the kind of compounded magic in results and ease you could never have predicted.
Your Guide
Hayley Carr
I have sold things my whole life. Doughnuts at the footy ground when I was a kid. Door to door on 100% commission. Insulation to Bunnings and corporate construction sites. Surfboards, clothes and wetsuits off a shop floor. Other people's high-end coaching programs. And for the last 18 years, myself and my coaching to clients all over the world.
The through line across all of it? The only moments it ever felt right – and the only moments it truly worked – were when I stopped overthinking, stopped trying to do "sales" right and move someone from one stage to the next, and let them lead – while gently coaching and redirecting their thinking (with permission) when I saw a different possibility for them.
A couple of years ago, I walked out of a 5-day sales training on the morning of day three, because the scripted discovery call was a manipulative ambush to get people to say yes on their first conversation. That's not selling. Thats psychotic.
Supernatural Sales is what I wish existed when I was starting out.
A bit about me:
- 18 years coaching clients globally across life, business, and mindset
- 9× World Champion – former competitive karate athlete, knows what it takes to perform under pressure
- NLP Practitioner and Trainer – creator of Be Your Own Coach (BYOC)
- Creator of The Fierce Salon and Bloom – supporting coaches and business owners to build and scale with integrity
- On a mission to help high integrity humans show up and get paid more.
The Curriculum
Six weeks: One complete, tailored-to you sales process you love to wake up and do.
Designed to train you to become the kind fo person your business can rely on every day, no matter the seaosn, the economy, or the changes in algorithm. Every session builds on the last. By the end, you have a complete sales system tailored to your business. Use it daily, or use it to train a team to sell for you — exactly the way you'd do it yourself.
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Before you sell anything, there’s a bit of preparation to do. Ethical selling isn’t only about the customer - it’s about making sure that what you’re selling, who you’re selling it to, and the price you’re selling it for, is genuinely in alignment for you too. All too often, we price things based on feelings (positive or not) without checking to see if when you do achieve your goal and become booked solid, you can still afford to pay rent.
In this module, we’ll map exactly how many clients you need, within the time you have available, and at what price, so your financial goals are actually achievable through this course.
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This is where the shift begins. You'll dismantle the beliefs that make selling feel gross, install new ones that make it feel like a fun service, and fully embody what separates an ethical salesperson from a pushy one. Hint: it's entirely about who leads. You'll also work through the neediness trap – what to do when you genuinely need the money but can't let that energy run the room.
There are characteristics and personality traits you have right now that make you think you’re no good at selling. I’m here to show you those traits are exactly why you’re great at ethical sales. Get ready to flip the fear-of-visibility script on its head.
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Where do clients actually come from? This module maps the complete picture of how people move closer to you before they ever get on a call. High touch vs high tech client creation, what to track and measure, and how to do more of what's already working – strategically and intentionally.
In this module, we’re going big picture so you can see how much what you’re already doing is working. You’ll learn the signals someone shows you that they’re interested in knowing more vs when they’re just being polite, and you’ll lean how to double down on what works and ditch what doesn’t with a tracking process that will shift the way you see building business forever.
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What actually happens on a call? How do you open and set the tone without it being awkward? How do you build safety and trust in the first few minutes when they know they’re on a sales call?
This session covers the full structure of a sales conversation: setting the frame, creating permission, discovery, finding the gap between where they are and where they want to be, connecting the dots, addressing concerns, staying cool, knowing when to propose your work together, and how to end the call with everyone feeling powerful and free.
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When do you bring the offer in? What signals tell you they're ready? How do you tailor the pitch to the specific person in front of you rather than delivering a generic deck? This session covers the transition from coaching conversation to proposal – how to make it feel seamless rather than jarring.
And no, you will never have to compete for who stays silent the longest after you communitcate the price. (IYKYK).
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Not objection handling. Concern mapping. You'll go deep into the psychology of why the right person hesitates, create your own library of reframes, questions, and coaching moments for every concern your ideal client carries, treat it as an experiential coaching moment – and end with something so prepared and so personal it could never belong to anyone else.
Its your job to open people’s minds, but you’ll know you’re doing it with integrity. Your people will love you for it.
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“The close” isn't a closing tactic. It's the natural end of a well-held conversation, and the opening of a relationship.
You'll design your own close – how to return to the offer after concerns, how to manage time, how to hand it back to them with genuine peace. And then: what happens after the call, how to follow up without chasing, and how onboarding and delightful delivery mean the sale doesn't end when they sign.
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The Supernatural sales process naturally brings everything together, session by session.
You leave with your full process documented, personalised, and ready to implement from the moment you finish.
This will be something you refine as you change, use every time you have a call, develop as you learn more about your clients needs, and pass on to anyone who may step into a sales role in your company .
What's Included
Everything you need. Nothing you don't.
01
6 Weeks of Live Training
Deep, structured workshop sessions live with Hayley — not pre-recorded content you'll never finish. Plenty of time for Q&A too.
02
Community
Access to a private community off social media where you can ask questions, share challenges and wins, and receive in-the moment answers to your questions.
03
Lifetime Access
Including all future updates. As the course evolves, so does what you have access to. Can't make a live session? Everything is captured so you can learn in your own time.
04
Resources & Templates
Script templates, frameworks, concern maps, tracking tools — ready for you to personalise and use.
05
4 Live Q&A Calls Post-Course
Bring your real conversations, get real support as you implement and pratise what you're learning.
The Schedule
Mark your calendar
Six weeks of live training, followed by four coaching calls to support your implementation.
Live Training
6 Live Modules
- 01 Monday 6 July
- 02 Monday 13 July
- 03 Monday 20 July
Break Week
Week of 27 July
- 04 Monday 3 August
- 05 Monday 10 August
- 06 Monday 17 August
Implementation Support
4 HOT-SEAT Coaching Calls
- 01 Friday 28 August
- 02 Friday 18 September
- 03 Friday 30 October
- 04 Friday 27 November
Investment
Choose what works for you.
Both options give you full access to everything and all course updates for a lifetime.
Supernatural Sales begins 6 July 2026. Places are limited to ensure genuine access and community. If you have a question before enrolling, reach out directly at hola@hayleycarr.tv
My friend, selling is the lifeblood of your business. You don't have clients, or a business, without selling. (Even if you have tonnes of leads). And right now, because of some outdated, crusty old ideas of selling you've seen or experienced, you're not doing the healthy thing you need to do for this business you love, and your clients are missing out on their results. (Or worse, signing up to something they got badgered into, and regretting it).
When you do it well, selling is good for everyone. I promise, the part of you that once cringed at it will really enjoy this process. (That cringing part was an integrity alarm. You were right to cringe). Everyone walks away happy and powerful, whether they buy or not ~ and if they don't, you won't be worried. I'll show you how.
You already know how to connect with people. Now learn how to close the loop naturally.
A sales process you're proud of and excited to use, from the moment you learn it. That's what this is.
Enrol NowFrequently Asked Questions
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Yes, and honestly, that might work in your favour. You don't have any bad habits to unlearn and no script you're trying to forget. This course builds your process from the ground up, which means it gets to be entirely yours from the start.
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Completely. If you sell a high-ticket personal service and you're the one having the conversations, this course was built for you. The framework, the mindset, the scripts – all of it applies to anyone selling something deeply personal at a premium price point.
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Actually, introverts often make the best ethical sales people. The skills that matter most here - listening, curiosity, patience, holding space - are things you probably already do naturally. This course gives you the structure to channel that into something that converts.
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The principles apply everywhere a sales conversation happens - calls, DMs, voice notes, in person, pitches, posts, and the tiny soldiers that make up every word on your website and speak on your behalf while you sleep. The framework is about how you hold a conversation through the journey of stranger to customer without being a douche - not what platform it happens on.
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Plan for the live session each week plus a couple of hours to complete the activities and begin personalising your process. The more you put in during the six weeks, the more you walk away with at the end.
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Every session is recorded and you have lifetime access to all of them. You won't fall behind. That said, there is something about being live in the room that's hard to replicate - so wherever you can show up, do.
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Supernatural Sales begins on the 6th July 2026 and runs for six weeks. Sessions are live, recorded, and supported by resources and activities at each stage. Following the course there are four live Q&A implementation calls so you have ongoing support as you put it all into practice.
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We offer a 7-day cooling-off period during which you may withdraw from the course with a full refund, less a $150 administration fee, and provided you have not accessed the materials.
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Because most sales training teaches you a script that belongs to someone else, and a process that feels gross to execute in reality. This course builds a process that belongs entirely to you - your language, your clients, your concerns, your close. When it's genuinely yours, it becomes how you naturally operate, and something you’re proud to own.
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This is one of the best investments you can make in the beginning - because it doesn’t require a website, fancy marketing materials or facebook ads. You’ll learn how to create sales without all that, and then apply it o leverage when you eventually do have it.
The pre-work module specifically addresses this - including a maximum utilisation exercise that maps exactly how many clients you need and what your offer needs to look like for your financial goals to actually work. You don't need to have it all figured out before you start. That's part of what the six weeks is for.