A Course in Copywriting, Journaling and Storytelling for Alchemising Abundance.
“Hayley, do you write your own copy?
…Because it melts my f***ing soul.”
I once hired a copywriter to help me find my “voice” in my writing.
I wanted to learn to write in a way that people are excited to read, but also in a way that felt easy for me to write. Because I want writing to feel like art, and that art to feel like a well of endless inspiration.
I wanted to write eloquently, clearly, and get to the point - but still make it juicy enough that it was interesting to read. Not just information, or a rambling list of features and benefits, you know? Give me something I can take away just from reading what you’re doing in the world.
I didn’t want to sound salesy when I’m sharing my work. I’m allergic to being “sold-to” myself, so why would I put my luscious clients through that kind of torture? No way. I mean, there are things we need to say when we sell, but there are so many ways we can say it.
I wanted to catch people’s attention. To leave people... thinking. Aching. Feeling. Doing. And saying “yes” to being on this wild ride with me.
She handed my written website words back to me and said,
“I really can’t do much editing with this, your voice is really very strong.
Anything I have tried to change, just dulls it down”.
These are words every writer wants to hear…
…except I didn’t know I even had a distinctive “voice” - that elusive thing we’re all told we need to find in order to be a great writer - especially when it comes to selling your work. That’s why I asked for her amazing help in the first place!
It got me thinking. So...If it’s that imperative for me to figure it out, this “voice” thing, before everything will work… how did I get to the point where I already had one and still felt like I didn’t yet? How did I get to the point where I have what I need, and I don’t even know I have it? Am I chasing something that doesn’t exist? Am I believing there is only one way to write? How do I know when I do have it? And if I have it, why isn’t it working for me?
I’m not a professional copywriter.
But my writing makes bank.
If you’re looking for copywriting training from a trained professional, this definitely isn’t it.
There’s no one way to write an email, or one way to make a sales page despite if you think or have been taught otherwise.
Just like, there’s no one-way to design a house.
There are patterns, and forms, and styles. Principals, and universal laws of expression which contradict one another at times, but mostly hold the envelope, within which, we design with abandon.
And the best writing knows these principals to work within, and uses them as a launchpad for every other possible outcome.
To make art, and movements, (and money) from your words, and to be recognised for a signature way of stringing them together, just so.
This is the untamed, unpolished,
unprofessional, unconventional version of how to write words that transform, engage, inspire, and sell.
Hayley Carr style.
I’m a stubborn, curious, sensitive, creative, blunt-at-times, expressionist.
I have my own way of seeing the world, expressing myself, and sharing what I do, and that’s where my voice came from. It’s where it always was. For me, looking around at what it “should” look like, was my big mistake.
And if your own method and flow for writing up until this point doesn't float your canoe, maybe, this is where your voice will unfurl too.
My dear friend Lindsey, who is a professional copywriter, has already told me this is a terrible idea. Which inspires me very much. I love the way she thinks. She said it will take her job away (which is not true of course)!
Writing to sell your art is a life-long pursuit.
I’m creating this for the souls who are voyeuristic about how I write the way I do, and who are looking for a rhythm to getting inspired and writing in a compelling and energising (and money-making!) way, that you won’t have seen anywhere else.
I’m here to teach you my own principals of writing, so you can use them as your very own launchpad for expression, your way.
We create our world with our words.
Written or spoken, your words can have you blend in, or stand out. They can make people think, and feel, and act. or they can make people roll their eyes and scrollllll to the bottom. Or, not even notice how utterly wonderful you, and your work is - because they’re plain-biscuit bland, beige and blended in with the sea of other folk around you, or they don’t make sense to the people you want to read them.
Your words will both set you free, and keep you stuck.
Your words can create vivid imagery, even when we can’t see a thing. They can spark new thinking, connect two cultures, and they can lead a mission that changes the world.
Your words can make or break your business.
They’re the one veil which reveals the inner workings of our world… that lies between us, and the world.
The quality of your communication determines the quality of your life, and in this case, the quality of your penning determines the quality of your bank account.
Boo-boom-cha!
Penned For Prosperity
This is a course on how to write your way to abundance, and it works in two ways:
First, you need to know what you’re selling, who you’re selling to, and why. (I’m going to help you uncover that with the journaling part of this course, which you’ll want to keep returning to, forever to find inspiration!) We love doing our research in very unique ways here, so the journaling part of this process alone will be worth joining the course for. We’ll also be using the journaling portion to help us create more ideas, move through resistance and moments where we wonder what the point is, and help us to bring out our belief in our work to the foreground, before we sell it.
Second, it’s about expressing that in a way that you love to write, and your favourite folks love to read, and buy from. Think sales pages, social media, emails, articles, and anything that involves a touchpoint where your customers will find you and get a touchy-feel for you - and want more. And more. And even more.
Penned for Prosperity will be somewhere you can find that inspiration and flow, clear your writing, creativity, and abundance “blocks”, come up with your next big idea, and then express it and sell it wherever you want, without the “blank page” or bland AF samey-same words drama so commonly referred to when we talk about why we hate writing sales pages. Enough of this. Sales pages are miniature expressions of your soul.
It gets to be fun and easy.
It gets to feel as easy as writing your name in wet concrete. Slightly badass, completely fun.
It gets to connect with the right audience, immediately.
And it gets to make you money.
All of the money.
The Unboxing
Here’s what we’re going to cover in this experience together, which - you get to:
Journaling
For your own clarity around what you’re doing, or selling, and why
To help you clear creative, writing, and abundance “blocks”
For staying in the zone no matter what happens.
To set yourself up for abundance, using your words, to create your entire world. (This could be a course all on it’s own!)
You’ll get prompts for all the problems and topics that you can come back to at any point.
Storytelling
How to captivate with just the right amount of everything, whether you’re speaking, or writing
How to turn your everyday life, even if it’s bland and boring to you, into a compelling story that expresses what you want to say, in ways that serve, entertain, or connect. (this could be a course all on it’s own, too!)
Using stories to create the message as a metaphor - keeping it spicy!
Sales Writing
The mindset,
The structure,
The visuals,
The emotion, and…
The word-weaving. To make what you want to say, clear, juicy, and desired.
Plus, these Bonuses:
The 30-minute sales page
Writing emails that people open, read, and even share.
Social Media fun
Let’s Launch!
Coming up with constant Inspiration and flow
Getting over writer’s block
Selling without sounding “Salesy”
How to not sound like a doorknob of a human on your about page
Getting out of your own way when it comes to sharing your work
Getting over perfectionism
How to start
Plus more… there’s always more.
Our businesses are grown and scaled off the back of our words.
Words are often the first customer experience.
It should feel easy to write the right ones.
Sign up to our waitlist
for the information on the next scheduled course.
How it Works:
The Course will be taught in a pre-recorded videos, audio, and written format.
Alongside the gorgeous audio’s journaling prompts, teachings and videos, you’ll also have a written-notes summary of the key pieces of the course for a quick-reference when you’re up to your next hair-brained idea and want to quickly reference it while you create.
The course is in our student portal on the website for you to re-watch whenever you like.
You will have lifetime access to everything this course contains, as well as all future updates to the course.
Upon signing up, you’ll receive access to our private penned-for-prosperity pre-work and the whole course. You can take the course at your very own pace, and come back to it whenever you want. Once you’re in, you’re in for life.
If you have any more questions, just reach out to hola@hayleycarr.tv. We’re here to help.
Your Un-professional Guide
I’m Hayley Carr. Founder of Be Your Own Coach NLP immersive, Life and Leadership coach, mentor, podcaster, and lover of the way our words shape our reality. I guess you could say this is where my passion for writing words that sell and inspire really comes from. Understanding what we’re really saying, even when we’re saying nothing at all.
I coach people on all things “owning who you are in the world”, and your writing is no exception.
Even with all the wonderful professionals who teach on the subject of writing out there, I get asked almost daily how on earth I write the way I do. So despite me technically being unqualified to teach this - because I’m not a copywriter by trade, I just write every word you read from me… including these ones - Emotionally, and experientially, I know exactly what I’m doing.
My words are flung far and wide across the internet, and have generated more than seven figures in sales for my business - which I run, from the bush, in Australia. It’s rather handy.
I spent a significant period of time before I became a coach, learning to sell. Something I’m very passionate about doing with integrity and an abundance mindset.
I’ve learned from some of the most incredible writers all around the world, honed my own perspectives and strategies, had my own blunders and found my own way, and written every word you’ve ever read from me.
I also know a thing or two about being abundantly paid to be yourself.
This course won’t be for everyone, but… if abundance, writing, and integrity in sales go hand-in-hand for you, I think this will be just your cup of tea. English breakfast for me please, with just a dash.
There’s no one-way to do this writing thing, so it is my intention here that by sharing what I know, you’ll give yourself that touch more permission to just, let your hair down and really unleash your words, and your art - in the way it feels the easiest and most energising, for you.
In Penned for Prosperity, I’m sharing with you how to write from your soul, to sustainably create abundance for the rest of your life.
I hope you’ll join me in September.
