Episode 58 - How and where I find my clients, and...
how you can too without getting your boobs out on social.
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I get asked this question all of the time in my group training programs so I thought it would be really fun and helpful to share it today with you.
I know that often people think that the perfect marketing strategy or shiny new website will get you a whole heap of new clients but it’s just one piece in a pie. You can have the most amazing marketing, but if you provide a terrible customer experience, your clients feel incredibly stressed working with you, all the payments are clunky, and your clients can't get in touch with someone - marketing will actually kill your business as fast as it grows.
So today, I’m going to be sharing with you my experiences, how I’ve been trained and how I train my clients to think when looking for different places to find and enrol new clients.
We’ll go through …
how elements of high tech and high touch businesses can complement each other and..
14 different ways to find new clients and start creating a customer experience.
The first 10 don't even have anything to do with having the perfect marketing strategy or your message being super clear or designing the perfect website. I didn't have any of that for the first 4 years of my business, and when I got really caught up in needing to have that, my business drastically slowed down. I stopped doing all of the things that made my business work, like going out and having fun - I learned it’s all about doing that combination of both high touch and high tech.
In today’s social media it often seems like you need to be the loudest and put so much of yourself out there…literally. But it's often the quiet, consistent things that make the biggest difference in people trusting and knowing you and feeling comfortable, safe and excited to work with you.
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Previous episodes mentioned:
The Fierce Salon - https://www.thefiercesalon.com
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